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What is domain authority?

The concept of domain authority

Domain Authority (DA) is a search engine ranking score. It predicts the likely ranking of a website in search engine results (SERP). The ratings given to the authority of a domain range from 1 to 100. The higher ratings correspond to a better potential in terms of ranking.

The domain authority is based on data from the Web Link Explorer index and an algorithm that takes into account dozens of factors. The actual domain authority calculation itself uses a machine learning model. This allows predictive adjustment of the link data algorithm and rankings across thousands of real search results.

How is the domain authority calculated?

Domain Authority is calculated by assessing several factors. These include the link to the root domains and the total number of links. all factors are combined into one single note. This note can then be used to compare websites or track a website’s "ranking force" over time.

Since the domain authority is based on machine learning calculations and is on a relative basis, your domain score will inevitably fluctuate over time.

Updated on: 12/05/2023

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