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What is an Infinite Scrolling Page?

Endless scrolling web pages

Infinite scrolling is a web design technique by which users scroll a web page. In it, the content loads automatically and continuously from the pages, one after the other.

Infinite scrolling is an alternative structure to pagination for websites. It saves users from having to click buttons (such as Back and Next) or page titles to see the content.

As such, infinite scrolling aims to make it easier for users to browse pages. They just have to scroll down.

This technique also allows web applications to process user requests and provide data without updating. The trend is widespread on social networks such as Facebook and Instagram, where content loads endlessly.

Endless scrolling: pros and cons

Website visitors generally enjoy scrolling through endless pages if the information units are related and of the same nature. For example, if they are looking for a gift in a specific category to which the content corresponds.

If the structure of your website lends itself well to infinite scrolling, it can offer a simplified navigation and a better user experience.

However, the technique may be less appreciated by visitors looking for specific types of content. They can then expect the pages to be separate and apart.

In this case, if there is no other browsing option, users may find it difficult to find what they are looking for. This is especially true if your pages are varied and have few links between them.

Another drawback of the endless workflow is the difficulty of finding previously viewed content on an extremely long page. In other words, it is easier to remember what page an article is on than to search for its location by scrolling through an infinite page.

Updated on: 02/05/2023

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