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What is a title tag?

Title tags (H1, H2, H3, etc.)

A title tag is an element of HTML code used to highlight the title of a web page for users and search engines. It can be found in the title of search engine results pages as well as in the search bar of a web browser.

There are different types of title tags and subtitles identified by alphanumeric codes. The main title tag (H1) of a page is usually placed at the top of the HTML markup. It can be changed directly or via metadata settings.

A relevant and effective title tag can encourage users to click on a webpage or article. Title tags should be 50 to 60 characters long. This allows search engines to display them in their entirety, and you can include enough information.

Optimizing title tags improves SEO by informing search engines about the topic and the relevance of the content. Title tags should also include relevant keywords for search engines to link your content to users' requests.

Updated on: 22/03/2023

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