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# What is the Largest Contentful Paint?

## The Largest Contentful Paint (LCP) concept

The largest content image or *Largest Contentful Paint* (LCP) is a performance measure of a website. It shows the loading time of the largest piece of content on a page. This is one of three settings in [Google’s Core Web Vitals](https://help.ex2.com/en/article/what-are-core-web-vitals-1uha3m2/?bust=1783450364656).

Vitals Core Web measures the impact of a website’s performance on user experience. The LCP itself calculates how long it takes to load the largest visual element on a given page.

By their nature, LCP ratings are always higher than First Contentful Paint (FCP), another Core Web Vitals measure. If your website is performing well, the difference between LCP and FCP scores should be relatively minor. In practice, this means that the pages of your website do not take too long to load in full.

Performance can have a significant impact on your website’s user experience and SEO. The Core Web Vitals measures are among the signals that Google considers to define the ranking of sites.