> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.ex2.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is internal linking?

## The concept of internal linking 

Internal linking refers to a link pointing from one page to another page of the same website. This type of link contrasts with external links, which instead point to pages located on other websites.

Internal links help search engines understand the structure of a website and the relationships between different pages. In addition, they help users to navigate a site more easily.

Internal linking is one of the most important [factors of SEO](https://help.ex2.com/en/article/what-are-the-200-seo-factors-behind-googles-serp-15z4xe9/?bust=1784209800802). Therefore, internal linking strategies have a major impact on the ranking in search results. 

Paying particular attention to the choice of anchor text for internal links can encourage visitors to stay longer on your site. Internal linking can also help strengthen your domain authority, which can also improve your position in research results.